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Journal of Historical Research in Marketing

Journal of Historical Research in Marketing

ISSN: 1755-750X

This journal is a Hybrid Open Access journal
Full text online
Content: Table of Contents  
Information: Journal information  |  Editorial Team  |  Author Guidelines
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Emerging Sources
Citation Index

CiteScore 2020: 0.8
CiteScoreTracker 2021: 0.7 (Updated Monthly)

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Aims & Scope

Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs.

In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue.  Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history.  Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics.  Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.


Marketing history broadly defined including advertising, retailing, channels of distribution, product design and branding, pricing strategies, market research, and consumption behaviour.

History of marketing thought including the histories of marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers both academic and practitioner.

Key Journal Audiences

Marketing scholars and practitioners, business historians, economic historians, social historians, cultural historians, and social scientists.

Submit your research to JHRM using ScholarOne Manuscripts, the online submission and peer-review system at

Influential Recent Articles

“Cold war binaries and the culture of consumption in the late Soviet home”, Susan E. Reid

“Marketing strategy: From the origin of the concept to the development of a conceptual framework”, Eric H. Shaw

“A history of the concept of branding: Practice and theory”, Wilson Bastos and Sidney J. Levy

“Belk’s (1988) ‘Possessions and the extended self’ revisited”, Mark Tadajewski, Daniel Ladik, and Francois Carrillat


This journal is abstracted and indexed by:

The Publication Forum (Finland); Emerging Sources Citation Index (Clarivate Analytics); ReadCube Discover

This journal is ranked by:

Australian Business Deans Council (ABDC) Journal Quality List - C ranking; Chartered Association of Business Schools (CABS, UK) Academic Journal Guide; Scopus

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Journal of Historical Research in Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.