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Journal of Islamic Marketing

Journal of Islamic Marketing

ISSN: 1759-0833

This journal is a Hybrid Open Access journal
Full text online
Content: Table of Contents  
Information: Journal information  |  Editorial Team  |  Author Guidelines
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Emerging Sources
Citation Index

CiteScore 2020: 3.7
CiteScoreTracker 2021: 3.5 (Updated Monthly)

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Great news! Journal of Islamic Marketing Editor Dr Jonathan A Wilson has received rare degree from Dundee.

Aims & Scope

Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers.

When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance.

One quarter of the world's population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that  Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities. 

Media coverage

Scope and Coverage

JIMA covers the entire field of marketing and its associated sub-disciplines. Also, due to the nature of the subject, its reach extends further to cross-disciplinary work. 

JIMA publishes articles which are: based on quantitative or qualitative empirical work, conceptual, theory driven, literature reviews, case studies, book reviews, executive interviews, and thought pieces - without preference. 

Whilst we welcome novel, innovative, and ground-breaking contributions from a wide range of traditions; the focus of authors’ work must be on addressing the needs of a marketing audience - and links with Islam and Muslims must be clearly articulated throughout.

The following are suggested areas of interest:

  • Development of Theory, Practice, and Research Methods
  • Marketing of Islamic Financial Products and Services
  • Halal Food, Drink, Pharmaceuticals, Cosmetics, Toiletries, and Supply Chains
  • Arts, Fashion, Lifestyle, Entertainment, and Sports 
  • Hospitality, Spiritual and Health Tourism
  • Consumer Behaviour, Segmentation, and Consumption Patterns
  • Muslim Diasporas and Economic Migrancy
  • Religiosity, Muslim Rituals and patterns of Worship
  • Society, Interfaith, Ethnocentrism, Multiculturalism, and Cross-Culture
  • Islamic Codes of Conduct and Ethics, Schools of Thought and Jurisprudence
  • Branding, Public Relations, Nation Branding, and Reputation Management
  • Political Marketing
  • Online, Social Media, and e-Marketing
  • Leadership and Management

Key Journal Audiences

  • Students, Researchers and Scholars at all levels of qualification and experience - in marketing, business and management, the social sciences, and humanities 
  • Industry practitioners in the public and private sector, government, and policy makers

 This journal is abstracted and indexed by: British Library; Emerging Sources Citation Index (Clarivate Analytics); ReadCube Discover

This journal is abstracted and indexed by: Australian Business Deans Council (ABDC) Journal Quality List - B ranking; Scopus

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Journal of Islamic Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.