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International Marketing Review

International Marketing Review

ISSN: 0265-1335

This journal is a Hybrid Open Access journal
Full text online
Content: Table of Contents  
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other:  |  Recommend this journal

2018 Impact Factor: 3.447*
5-year Impact Factor (2018): 3.833*

CiteScore 2020: 5.7
CiteScoreTracker 2021: 5.8 (Updated Monthly)

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Aims and scope

International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical.

At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication.

We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas.

Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them.

IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to:

  • International market entry decisions and relationships;
  • Export marketing and supply chain issues;
  • International retailing;
  • International channel management;
  • Consumer ethnocentrism, country and product image and origin effects;
  • Cultural considerations in international marketing;
  • International marketing strategy;
  • Aspects of international marketing management such as international branding, advertising and new product development.
Key benefits: By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers.

All the papers published in the journal are blind reviewed with three reviewers, and aim to communicate theoretical information clearly so it can be applied to practical situations in the real world.

Key journal audiences: Academic and corporate libraries, Marketing academics, Marketing managers, Students of international marketing
This journal is indexed and abstracted by: Cabell's Directory of Publishing Opportunites in Marketing, Collectanea Corporate, CPI Digest, Current Citations Express, Current Contents ® / Social and Behavioural Sciences, Electronic Collections Online, Emerald Management Reviews, EP Collection, Expanded Academic Index, Galileo, General Reference Center, Government & Policy, ISI Alerting Services, Journal Citation Reports/Social Sciences Edition, Manning & Napier, PsycINFO, ReadCube Discover, Social Sciences Citation Index SSCI (Clarivate Analytics)®, Social SciSearch ®, Telebase, The Publication Forum (Finland), Zetoc (British Library)
This journal is ranked by: AERES (France), AIDEA (Italy), Association of Business Schools (ABS) Academic Journal Quality Guide - 3, Australian Business Deans Council (ABDC) Journal Quality List - A, Australian Research Council (ERA) Journal List, BFI (Denmark), Chartered Association of Business Schools (CABS, UK) Academic Journal Guide), CNRS (France), ESSEC (France), FNEGE (France), Index Copernicus (Poland), JourQUAL (Germany) - B, Norwegian Social Science Data Services, Scopus 


International Marketing Review is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.

* 2018 Journal Citation Reports® (Clarivate Analytics, 2019)